Kylas Retarget

Kylas Retarget is a Kylas CRM marketplace app that lets you build Google Ads Customer Match audiences from your Kylas leads, contacts, and deals, keep them updated automatically through Kylas workflows, and report conversions back to Google Ads.

To do this, Kylas Retarget requests access to your Google Ads account to read your ad accounts, existing audience lists, and conversion actions, and to create audiences and upload contact and conversion data on your behalf. Contact details are always sent to Google as one-way SHA-256 hashes, never in raw form.